Digital transformation is the hottest buzzword in the business world right now. Every organization is rushing to build a digital transformation strategy and make it the next big thing, the one thing that’ll bring growth and sustainability in this ever-changing world. True enough, the world is changing and a strategy is needed, but everybody is keen on discussing the digital part, using sexy things like IoT, mobile, AI, big data and the like and miss the important thing: Transforming. It’s all about the “what” not the “how”. Read on and discover why you need to focus on the transformation part of a digital transformation initiative.