Airline Catering is, hands down, the single most difficult business in the world. And very few people realize it. It’s just putting some food on an aircraft, how hard can it be, really? Well, it’s much more than that and, given the astonishing pressure exerted by airlines trying to come up with better customer service for lower costs, this is nothing less than a vital piece on one of the most critical businesses in the world. What are the 5 do or die challenges airline catering businesses are facing and how can you learn from them, even if you’re not on that complex industry?